Illuminating and color protective shampoo for color-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs color intensity with every wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise color shine. With regenerative green coffee extract, it shields hair from oxidative stress that can lead to color fading. Experience radiant looking, silky smooth hair and long-lasting vibrant color for up to 4 weeks* with use of the full routine.